Ranked by fame

The 14 Most Iconic Spots in Seoul, Ranked (2026)

We ranked Seoul's landmarks by how many people look each one up on Wikipedia over a year — a refreshingly honest measure of what's genuinely iconic versus merely well-marketed. Most-looked-up first, each with somewhere to actually put it in your trip.

See the full Seoul itinerary →

  1. Gyeongbokgung Palace

    ◎ 324k lookups a year

    • Gyeongbokgung Palace, Seoul
    Frank Schulenburg · CC BY-SA 4.0

  2. Ewha Womans University Campus

    ◎ 106k lookups a year

    • Ewha Womans University Campus, Seoul
    Nam-ho Park from Seoul, Korea · CC BY 2.0

  3. Changdeokgung Palace

    ◎ 98k lookups a year

    • Changdeokgung Palace + Secret Garden, Seoul
    Republic of Korea from Seoul, Republic of Korea · CC BY-SA 2.0

  4. Cheonggyecheon Stream

    ◎ 87k lookups a year

    • Cheonggyecheon Stream, Seoul
    Basile Morin · CC BY-SA 4.0

  5. Itaewon

    ◎ 69k lookups a year

    • Itaewon, Seoul
    by kayakorea (Brandon Butler) · CC BY-SA 3.0

  6. Bukchon Hanok Village

    ◎ 60k lookups a year

    • Bukchon Hanok Village, Seoul
    Basile Morin · CC BY-SA 4.0

  7. Gwanghwamun Square

    ◎ 54k lookups a year

    • Gwanghwamun Square, Seoul
    Richard Mortel from Riyadh, Saudi Arabia · CC BY 2.0

  8. Dongdaemun Design Plaza

    ◎ 52k lookups a year

    • Dongdaemun Design Plaza, Seoul
    Eugene Lim · CC BY 2.0

  9. Insadong

    ◎ 37k lookups a year

    • Insadong, Seoul
    S h y numis · CC BY-SA 4.0

  10. COEX Mall

    ◎ 34k lookups a year

    • COEX Mall + Starfield Library, Seoul
    chsyang · Public domain

  11. Namdaemun Market

    ◎ 24k lookups a year

    • Namdaemun Market, Seoul
    Smiley.toerist · CC BY-SA 4.0

  12. N Seoul Tower

    ◎ 17k lookups a year

    • N Seoul Tower, Seoul
    Kanishk0001 · CC BY-SA 4.0

  13. Bukhansan National Park

    ◎ 14k lookups a year

    • Bukhansan National Park, Seoul
    Christian Bolz · CC BY-SA 4.0

  14. Namsangol Hanok Village

    ◎ 11k lookups a year

    • Namsangol Hanok Village, Seoul
    Richard Mortel from Riyadh, Saudi Arabia · CC BY 2.0

Method: each spot's total English-Wikipedia pageviews, June 2025–May 2026, via the Wikimedia REST API. A proxy, cheerfully imperfect, but it rarely lies about what's actually iconic.