[ DISCOVERY · THE DISPATCH ]
Cruise Lines Are Building Their Own Private Islands and It Should Make You Uneasy
Royal Caribbean's private island has a water park and a 135-foot helium balloon. It also has no Bahamians, no street food, no real anything. I went. I had fun. Then I felt weird about it for a week.
The cruise private island problem snuck up on me on a beach that did not exist eight years ago.
I was standing on CocoCay — Royal Caribbean’s “Perfect Day” island in the Bahamas — holding a $19 piña colada in a souvenir cup shaped like a parrot, watching a 135-foot helium balloon haul tourists 450 feet into the air so they could photograph a water park. And I thought: where am I, exactly? Like. Geographically I was in the Bahamas. But there were no Bahamians selling anything. No conch shack run by somebody’s aunt. No music that wasn’t piped through speakers disguised as rocks. Just a very clean, very engineered version of “tropical,” built and owned and operated by the same company that sold me the cruise.
That’s the trick. And it’s getting bigger.
What’s actually happening here
Nearly every major line now owns or is building a slice of Caribbean coastline. Royal has CocoCay. Disney’s got Castaway Cay and the newer Lookout Cay at Lighthouse Point. MSC built Ocean Cay out of a former sand-dredging site. Carnival’s pouring something like $600 million into Celebration Key, opening in 2025. These aren’t excursions anymore — they’re the destination. The whole port day.
And the business logic is, honestly, kind of brilliant in a way that should make you a little queasy. When the ship docks at a company-owned island, every dollar you spend — the cabana, the jet ski, the parrot cup — stays inside the company. Nothing leaks out to a local vendor. Nothing leaks out to a local government beyond whatever lease deal got signed. The cruise line captures the whole arc of your day, dawn to “all aboard.”
I had a good time. That’s the uncomfortable part
I want to be honest because the spec for being a real person is, apparently, to admit things. The day was fun. The water was that absurd Bahamian blue that doesn’t look real in photos. The kids near me were losing their minds at the slides. The staff were lovely, genuinely. If you just want a beach with zero friction and zero decisions, it delivers. Completely.
But fun isn’t the same as good, and I keep coming back to a conversation I had on a different trip — Nassau, actual Nassau, two years earlier. A taxi driver named Devon drove me out to a fish fry at Arawak Cay and told me, sort of offhand, that the big ships were docking less and staying shorter, and the private-island thing was “taking the people but leaving the town.” He wasn’t bitter about it. Just matter-of-fact. The ships still came. They just didn’t really land anymore.
That stuck with me more than the balloon did.
Why it should bug you a little
Here’s the thing I can’t shake. Travel — the actual point of it, the reason we do this instead of staying home — is friction. It’s the slightly-wrong directions. The dish you didn’t order on purpose. The guy who overcharges you by two dollars and the guy who waves off your change. You go somewhere to be somewhere else, with its own rules and smells and weird snacks.
Private islands sell the opposite. They sell “tropical” with the country sanded off. No customs of any kind, cultural or otherwise. And the more popular they get, the more the real ports get squeezed — shorter dockings, fewer ships, less reason for the line to deal with a place it can’t control. It’s a slow hollowing-out. You don’t notice it from the lounger.
And look — I’m not anti-cruise. People love them, they’re often genuinely good value, my own parents adore them and I am not about to die on a hill that ruins their retirement. But there’s a difference between visiting the Caribbean and visiting a Caribbean-themed asset class.
If you cruise anyway (and you might)
A few things I’d actually do, having done the wrong version first:
- Pick itineraries heavy on real ports. Cartagena, San Juan, Cozumel town (not just the resort strip), Roseau in Dominica. Places where you walk off into an actual city.
- On port days, book independent local operators, not the ship’s excursion desk. The desk takes a cut and herds you. A small operator you found yourself keeps the money local and usually shows you better stuff anyway.
- Eat off the ship every single chance you get. This is the easiest, cheapest act of resistance there is, and the food’s better.
- Treat the private island as a pool day, not a destination. Lower your expectations and it’s fine. Raise them and it’s hollow.
The first time I cruised I genuinly thought the private island was the highlight. Now I think of it as the part of the trip where I learned the least and spent the most. Funny how that works.
I’ll keep going to the Caribbean. I’ll just try to actually go to it.
Go where the country still gets to be the country. The parrot cup is not worth the trade.
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